B2B Brand Research - Measure awareness, preference, and perception with data-driven insights
Track your brand performance vs. the competition. Understand mental availability among your ideal target buyers and prove your brand marketing ROI.
- 01
Brand Awareness
Measure unaided and aided recall among your ideal customer profile.
- 02
Brand Preference
Understand where you rank in consideration sets vs competitors.
- 03
Brand Perception
Learn how your target market perceives your brand and positioning.
- 04
Share of Search
Track mental availability and top-of-mind awareness over time.
Why Brand Research Matters in B2B
B2B buying journeys are long and involve multiple stakeholders. Buyers start researching months before they reach out. If your brand isn't top-of-mind or in the consideration set, you're already out of the running. Brand research helps you understand and improve your position in buyers' minds.
Is 100 Respondents Enough?
For B2B brand research, 100 carefully selected respondents from your ICP provides statistically significant insights. Here's why:
- Margin of error of ~10% at 95% confidence level
- Sufficient for directional insights and trend tracking
- More important to have the RIGHT people than large numbers
- Cost-effective for regular tracking studies
- Large enough to segment by key attributes
Brand Metrics We Measure
- 01
Unaided Brand Recall
See if your brand comes to mind when buyers think of your category.
- 02
Aided Brand Awareness
Measure recognition when your brand is mentioned among alternatives.
- 03
Consideration Set Analysis
Understand which brands buyers are considering and why.
- 04
Brand Preference Rankings
See where you stand vs. competitors in buyer preferences.
- 05
Perception & Positioning Insights
Learn how buyers describe and categorize your brand.
- Keywords Everywhere
- Qogita
- CloudMatrix
- Chronofy
- Nestico
- Thinklytics
- Elevate