The Challenge

Thinklytics, a workplace learning platform, wanted to position itself as a thought leader in the future-of-work conversation. They had big plans to publish a data-driven report on learning trends but didn’t have the internal capacity to run the research or create the content. Their content team was swamped with product marketing tasks and needed a partner who could own the process end to end.

How Insight Lab Helped

We worked with the content lead to shape the report idea into something unique and valuable. Then we handled the research and content creation from start to finish:

• Survey Design & Distribution: We created a short, high-signal survey targeting L&D managers and distributed it via a relevant email list and communities.

• Expert Interviews: We interviewed five learning leaders to add qualitative depth and unique POVs to the report.

• Synthesis & Narrative: We organized the findings, pulled out the most compelling insights, and built a clear storyline around them.

Once the research was complete, we wrote and designed the report and helped Thinklytics repurpose the material into a series of LinkedIn posts, email blurbs, and one internal sales enablement deck.

What We Delivered

• A 14-page research report titled “What Learning Leaders Are Prioritizing in 2024”

• A raw insight bank the team could draw from in future blogs and pitches

• A repurposing guide with post-ready social snippets and visuals

• Two content briefs for follow-up articles based on the report’s most discussed insights

Results

• The report was downloaded over 2,400 times in the first month

• Several prospects mentioned it directly in sales conversations

• Their LinkedIn engagement more than tripled after the campaign, especially from L&D decision-makers

• The Thinklytics team reused the data in investor decks and product messaging for upcoming features

Conclusion

By owning both the research and the content, Insight Lab helped Thinklytics publish one of their most impactful assets to date.