The challenge

Nestico’s product was strong, but their content was falling behind. They wanted to educate customers, answer real questions, and create engaging content across channels but lacked the time and capacity to do the research and execution in-house.

They needed a partner who could help them say something useful every week without recycling the same generic tips already flooding their category.

How Insight Lab helped

We worked directly with Nestico’s content lead to support their weekly content pipeline. Our team handled the research, content structuring, and delivery so theirs could focus on publishing and distribution.

Each week, we produced fresh, ready-to-use content across multiple formats:

• Blog posts based on relevant product use cases, designed to answer real customer questions

• Scripted educational videos that explained complex features in simple, visual formats

• Short-form content for social and newsletters, written to keep their audience engaged between launches

Every piece was built on credible research, product alignment, and a point of view that felt original, not scraped from competitors.

Examples of what we created

• A blog series on energy-saving myths, backed by industry reports and Nestico’s own data

• Explainer videos like “How Nestico’s Sensor Grid Learns Your Routine” with clear talking tracks and suggested visuals

• Weekly social snippets that pulled insights from the longer content and turned them into simple, high-retention posts

The outcome

• Content output doubled without hiring additional staff

• Time to publish dropped by over 40% as briefs and scripts arrived ready to go

• Audience engagement rose across blog, video, and social within the first 6 weeks

• Their team finally had breathing room to plan bigger initiatives without falling behind on weekly publishing

Takeaway

Nestico didn’t need an agency for a one-off campaign. They needed a research and content partner that could keep pace with their ambitions. Insight Lab helped them show up consistently with better content, week after week.