The challenge

Chronofy was about to launch a new feature - Team Mode, which made it easier for users to schedule across departments and manage availability at scale. The product was ready, but the content wasn’t.

Their team needed more than a launch email or basic release note. They wanted to explain the why, show the impact, and give people a reason to care. But with a lean team and multiple deadlines, they didn’t have time to pull together the research, messaging, and content assets themselves.

How Insight Lab helped

We stepped in to support their content team from planning to delivery. The goal was to turn a single product update into a full set of high-quality content that could be used across marketing, sales, and social.

Our team handled the research and created the content directly built around real use cases, positioning insights, and competitor gaps.

What we created

• A blog post explaining how the new feature solves common team scheduling issues, using real-world examples and internal product logic

• A follow-up article comparing scheduling workflows across tools, positioning Chronofy’s new feature clearly in context

• A short video script for the product walkthrough, including hooks and demo talking points

• A series of social posts tailored to different roles (sales managers, ops leads, executive assistants) to promote the launch

• A simple one-pager sales could use to highlight the feature during demos

The outcome

• The blog post became the most shared article of the quarter and drove early sign-ups from existing users

• The video was added to onboarding flows and viewed over 3,000 times in the first 10 days

• Sales used the new explainer doc to introduce the feature on calls, speeding up decision timelines

• Instead of publishing one update and moving on, Chronofy’s team had a full feature launch campaign with everything ready before launch day

Takeaway

Insight Lab didn’t just write a blog post. We helped turn one feature into a focused, high-quality campaign that touched every part of the funnel. The content team stayed lean, and still looked like they had a full bench behind them.